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Webinar · On-demand

What peacocks and gazelles know about winning CAS clients

A gazelle sees a lioness. Instead of running, she stops, plants all four feet, and jumps straight up in the air. Four feet. Five feet. Then again.
The lioness walks away.
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Biologists couldn't figure out why this behavior exists for decades. By every textbook rule, the gazelle should be dead. She isn't.

And the answer can change how you sell CAS work.

ES

Elad Shmilovich, Head of Marekting @Anchor

Teaser · 1:12 / 7:001080p · HD

25

Min on-demand replay

Webinar

How you sell CAS work

Out of Scope

Lunch & Learn series

Free

To watch always

Chapters

0:00

Welcome to "Out of Scope": Steal Frameworks From Outside Accounting

3:02

Why the Gazelle Jumps Instead of Running

5:48

The Handicap Principle: Why Waste Is the Whole Point

3:35

You Already Know This: The Audit Evidence Hierarchy

11:00

The Trap: Why "Never Give Free Advice" Is Making You Invisible

17:54

Three Expensive Signals You Can Send (Without Going Broke)

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